Founded in 2017 and centrally based in Utrecht, Netherlands, we work with leading international sports organizations to develop new and exciting formats to push the boundaries in performance and entertainment.
We aim to build long-term relationships to be able to establish real change and impact with the events we organize on a global level. Our core business is to acquire and exploit rights to sports- and event formats. We work with and for federations, athletes and brands to inspire the worldwide sports audience and media. We are investing in our ideas to showcase what the future of sports can look like. We are the stakeholder’s right arm and support them in their endeavors to develop the sport and create unforgettable and innovative sports experiences for athletes and audiences alike and inspire future sports generations through passion, innovation and perfection.
We are proud to present the King of the Court Crown Series as our first innovative sports format in cooperation with the international beach volleyball federation FIVB. Stay tuned for more to follow.
Joost Bellaart - CEO